Taming the Unpredictable with Digital Control Tower Technology


We are now in the era of digital transformation. Consumers’ needs are changing fast, and how well a company can sense and respond intelligently to those needs has become a key differentiator for survival and success. Yet, adopting a more consumer-centric supply chain approach is often more challenging than it seems. To succeed in this new environment, companies must be able to proactively manage the predictable – and unpredictable – portions of their businesses. In addition to employing high-level planning strategies, companies must get better at proactively managing the unpredictable, which can come from social media, news, events and weather (SNEW), competitor promotions, mergers and acquisitions, and more. Download the white paper to learn more.